Programmatic advertising

Ads that reach people across Africa, on the phones they use every day.

We buy display, video and native placements through our own ad exchange, Google, Opera Ads and Phoenix Browser, then adjust your campaign every day until it performs.

Request a Quote See our work

2.0B+

Impressions served

Markets reached

37%

Avg. ROI uplift

120+

Campaigns launched

Results

Proven where it matters

Numbers from recent campaigns for banks, agencies and betting brands. Click a client name to visit them.

35%

CTR

Launching a new digital bank

Access Leo BurnettKenya

26.5%

CTR

Campaigns across the DRC and Uganda

Game GuysDRC, Uganda

26.5%

CTR

Performance marketing across our inventory

Falme BetsKenya

-25%

CPA

CPA acquisition campaigns

Bet NareKenya

~18%

CTR

Product launch with a lower cost per click

Bonus BetKenya

16.5%

CTR

Launch and follow-on marketing

Jeffy BetsUganda

A customer paying by phone at a shop counter

Banking

We've run launch and awareness campaigns for tier-one, mid-tier and brand-new digital banks in Kenya.

Supermarket shelves stocked with fresh produce

FMCG

Steady reach and frequency that keeps your products in mind when people are at the shelf.

Hospitality

Reach travellers and diners while they're still deciding where to go.

Healthcare

Careful, compliant campaigns that point people to the care they need.

A packed football stadium under floodlights

Gaming & Betting

Thirteen betting and gaming brands in Kenya, Uganda, Ghana and the DRC use us to find new players at a lower cost per acquisition.

What we run

The ad formats we buy

Use one format or combine several. We plan them together so they work as one campaign.

Our solutions

Programmatic Display

Banner ads on news, sport and lifestyle sites, shown to the audiences, places and times you choose.

Video

Short video before, during or between content, on sites where your brand is safe to appear.

Native

Ads styled like the page around them, so people read them instead of scrolling past.

Mobile & In-App

Placements inside apps and mobile browsers, where most of your customers spend their screen time.

Audio

Spots on streaming music and podcasts that keep your brand in people's ears.

Connected TV

Your ad on the living-room screen, with the targeting and reporting you get online.

A media team planning a campaign together on laptops

2.0B+

Impressions served

How we work

From brief to report, one team

The person who plans your campaign also runs it, so nothing gets lost in a handover.

01PlanWe agree your goal, audience and budget, then write a media plan around them.

02TargetWe pick the signals, sites and times that put your ad in front of the right people.

03BuyWe bid in real time across our exchange, Google, Opera Ads and Phoenix Browser.

04OptimiseWe check results every day, move money to what's working and report back.

Where your ads run

Four sources of inventory

Our own exchange plus Google, Opera Ads and Phoenix Browser. We choose the mix for each campaign.

WebAds Ad Exchange

Our own exchange connects you straight to publishers we've vetted. Fewer middlemen means more of your budget pays for actual placements.

Direct deals with publishers
Lower fees than buying through several layers
Every placement checked for brand safety

Google Inventory

Google's display and video network has enormous reach. We plan and bid on it for you, so the budget goes to the audiences that matter.

Display and video at global scale
Google's audience signals
Bidding handled by our team

Opera Ads Network

Opera's browsers are popular across Africa, especially on mobile, and its Speed Dial and news feed slots get noticed.

Speed Dial and news feed placements
Strong mobile reach in Africa
High-visibility formats

Phoenix Browser

Phoenix comes pre-installed on TECNO, Infinix and itel phones, so it sits on millions of handsets across Africa. We used it to launch Pride Bet in Ghana.