Technology & Networks
Four sources of inventory, one buying team
We combine our own exchange with Google, Opera Ads and Phoenix Browser, and buy across all four in one plan.
01
WebAds Ad Exchange
Our own exchange connects you straight to publishers we've vetted. Fewer middlemen means more of your budget pays for actual placements.
- Direct deals with publishers
- Lower fees than buying through several layers
- Every placement checked for brand safety
02
Google Inventory
Google's display and video network has enormous reach. We plan and bid on it for you, so the budget goes to the audiences that matter.
- Display and video at global scale
- Google's audience signals
- Bidding handled by our team
03
Opera Ads Network
Opera's browsers are popular across Africa, especially on mobile, and its Speed Dial and news feed slots get noticed.
- Speed Dial and news feed placements
- Strong mobile reach in Africa
- High-visibility formats
04
Phoenix Browser
Phoenix comes pre-installed on TECNO, Infinix and itel phones, so it sits on millions of handsets across Africa. We used it to launch Pride Bet in Ghana.
- Pre-installed on TECNO, Infinix and itel phones
- Large mobile reach across Africa
- Homepage, feed and video placements
Why WebAds
Good placements at fair prices
Fewer middlemen
Our own exchange cuts out layers of fees, so more of your budget buys real placements.
Brand-safe by default
Every impression passes fraud and brand-safety filters before we bid.
Careful bidding
We bid only what each impression is worth to you, not what the market asks.
One plan, four sources
Mix exchange, Google, Opera Ads and Phoenix Browser inventory in a single campaign.
Tell us what you want to achieve
Send us your goal and budget. We'll reply within one business day with a plan and a price.