WebAds

Our Solutions

What we can run for you

Display, video, native, in-app, audio and connected TV, bought on inventory we trust and adjusted every day.

Programmatic Display

Banner ads on news, sport and lifestyle sites, shown to the audiences, places and times you choose.

Video

Short video before, during or between content, on sites where your brand is safe to appear.

Native

Ads styled like the page around them, so people read them instead of scrolling past.

Mobile & In-App

Placements inside apps and mobile browsers, where most of your customers spend their screen time.

Audio

Spots on streaming music and podcasts that keep your brand in people's ears.

Connected TV

Your ad on the living-room screen, with the targeting and reporting you get online.

Inventory & platforms

Where your ads run

Our own exchange and three partner networks. One plan covers all of them.

How our technology works

WebAds Ad Exchange

Our own exchange connects you straight to publishers we've vetted. Fewer middlemen means more of your budget pays for actual placements.

  • Direct deals with publishers
  • Lower fees than buying through several layers
  • Every placement checked for brand safety

Google Inventory

Google's display and video network has enormous reach. We plan and bid on it for you, so the budget goes to the audiences that matter.

  • Display and video at global scale
  • Google's audience signals
  • Bidding handled by our team

Opera Ads Network

Opera's browsers are popular across Africa, especially on mobile, and its Speed Dial and news feed slots get noticed.

  • Speed Dial and news feed placements
  • Strong mobile reach in Africa
  • High-visibility formats

Phoenix Browser

Phoenix comes pre-installed on TECNO, Infinix and itel phones, so it sits on millions of handsets across Africa. We used it to launch Pride Bet in Ghana.

  • Pre-installed on TECNO, Infinix and itel phones
  • Large mobile reach across Africa
  • Homepage, feed and video placements

How it works

Four steps from brief to results

You see a plan before we spend anything, and regular reports once the campaign is live.

Someone checking a phone beside an open laptop
  1. 01PlanWe agree your goal, audience and budget, then write a media plan around them.
  2. 02TargetWe pick the signals, sites and times that put your ad in front of the right people.
  3. 03BuyWe bid in real time across our exchange, Google, Opera Ads and Phoenix Browser.
  4. 04OptimiseWe check results every day, move money to what's working and report back.

FAQ

Common questions

Most campaigns start at about USD 2,000 a month. Tell us your goal and we'll say honestly whether your budget can get you there.

Tell us what you want to achieve

Send us your goal and budget. We'll reply within one business day with a plan and a price.

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