BankingKenya
Launching a new digital bank
Access Leo BurnettThe launch reached top awareness with strong positive sentiment, and the ads drew a 35% click-through rate.
- 35%
- CTR
Our Work
Campaigns we've run, and what they delivered
Banks, agencies and betting brands in nine African markets. Here are the results, in their numbers.
Agency & brand campaigns
Work with Kenya's agencies
Campaigns we've run for agencies and the banks, telecoms and hospitality brands they look after.
BankingKenya
Engagement campaign for a mid-tier bank
WPP Scangroup (opens in a new tab)Delivered top engagement for the bank and improved how people see its brand.
BankingKenya
Digital campaign for a tier-one bank
Timsky Media Services (opens in a new tab)Drove top awareness for the bank and kept brand recall high throughout.
Multi-sectorKenya, Uganda, DRC, Somalia, Rwanda, Burundi, Nigeria
Programmatic campaigns in seven markets
BTL Africa Limited (opens in a new tab)Campaigns built around click-through and engagement. The client rated every one of them a success.
- 16%
- CTR
- 7
- Markets
Multi-sectorKenya, Tanzania
Programmatic campaigns for Kenya and Tanzania
Maudhui House (opens in a new tab)High click-through and strong engagement for banking, telecoms and hospitality brands.
Gaming & Betting
Player acquisition for 13 betting brands
Sportsbooks and casinos in Kenya, Uganda, Ghana and the DRC use us to find new players for less. Several launched or grew on Phoenix and Transsion phone inventory.
- NaN%
- Best click-through rate
- NaN%
- Biggest cut in cost per acquisition
- 13
- Betting and gaming brands
- 4
- Markets: Kenya, Ghana, DRC, Uganda
Pay-per-click campaigns that brought cost per acquisition down significantly.
We launched the brand in Ghana on Phoenix Browser inventory, and the ads drew a high click-through rate.
Pepeta Bet
Kenya
We opened up Phoenix and Transsion phone inventory for a pay-per-click campaign that hit its goals.
Magic Slots
Kenya
Targeted ads that brought in new players at a strong cost per acquisition.
Kili Bet
Kenya
Player acquisition at a better cost per acquisition than the other digital platforms Kili Bet was using.
High click-through and strong CPA results for Lupemba's iGaming business.
Bonus Bet
Kenya
A product launch that reached about 18% CTR while bringing the cost per click down.
- ~18%
- CTR
Jeffy Bets
Uganda
Launch and follow-on campaigns reached a 16.5% CTR and cut cost per acquisition by 5%.
- 16.5%
- CTR
- -5%
- CPA
Game Guys
DRC, Uganda
Campaigns in two markets reached a 26.5% CTR and cut cost per acquisition by 10%.
- 26.5%
- CTR
- -10%
- CPA
Falme Bets
Kenya
Performance campaigns across our inventory reached a 26.5% click-through rate.
- 26.5%
- CTR
Performance-focused campaigns that delivered on Nai Bet's goals.
Viva Game
Ghana
Campaigns that drew a strong click-through rate across the Ghanaian market.
Acquisition campaigns that cut cost per acquisition by 25% and lifted click-through by 20%.
- -25%
- CPA
- +20%
- CTR
Who we work with
Brands & agencies we've worked with
The agencies we run campaigns for, and the sectors their clients work in.
WPP Scangroup
AgencyRan an engagement campaign with us for a mid-tier Kenyan bank.
Visit site of WPP Scangroup (opens in a new tab)Sectors
- Telecommunications
- Banking
- FMCG
- Petroleum
Access Leo Burnett
AgencyLaunched a new digital bank in Kenya with us, at a 35% CTR.
Sectors
- FMCG
- Banking
- Manufacturing
- Hospitality
Timsky Media Services
AgencyRan a digital campaign with us for a tier-one Kenyan bank.
Visit site of Timsky Media Services (opens in a new tab)Sectors
- Banking
- Healthcare
- Hospitality
Maudhui House
AgencyRuns programmatic campaigns with us in Kenya and Tanzania.
Visit site of Maudhui House (opens in a new tab)Sectors
- Healthcare
- Telecommunications
- Hospitality
- Government Affairs
- FMCG
BTL Africa Limited
BrandProgrammatic campaigns with us in seven African markets, at a 16% CTR.
Visit site of BTL Africa Limited (opens in a new tab)
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